Information used for employees, procedures, and postings shapes the mood, tone, and attitude of employees, visitors, and assessors. What the information says, appearance, where the information comes from, and who designed or wrote the information also tells about the organization.
Organizations must also be aware of the importance of employees not using the writings of others without giving credit to who wrote it or whose idea something is. This can become legal issues.
Referencing means telling where information comes from or whose idea it is. This includes both during speeches or presentations and writings.