A recent Microsoft email states:
Cybersecurity covers the security of information, operations and computer systems. However, while the breadth of the definition varies, it is clear that cybersecurity issues have developed into significant national-level problems that now require government consideration, including the protection of assets, systems and networks vital to the operation and stability of a nation and the livelihood of its people.
Microsoft has produced a series of whitepapers deep diving into cybersecurity; each focusing on key information designed to help you navigate this ever changing topic.
According to Armstrong & Kotler (2009), marketing is:
- Creating and Capturing Customer Value
Armstrong & Kotler (2009) also identify the key elements of a customer-driven marketing strategy. The marketplace includes:
- Needs which create “market offering”,
- Wants which create “market offering”, and
A simple marketing process includes:
- Capture value!
If you are designing a customer-driven marketing strategy “marketing management” is important. “Marketing Management” is:
- “The art and science of choosing target markets and building profitable relationships with them” (Armstrong & Kotler, 2009).
Remember the potential profitability of a product and its production and the projected loyalty.
Armstrong, Gary & Kotler, Philip (2009). Marketing An Introduction, 9e. upper Saddle River, New Jersey: Pearson Prentice Hall.
Managers deal with and solve problems for: Themselves, Employees, The Company/Organization, Departments, and the General Public. There are two ways to look at problem solving: 1. Proactive and 2. Reactive.
Proactive is a form of forecasting what types of problems might occur. An example: buildings have evacuation plans that show how to leave the building if something is wrong.
Reactive is when a problem occurs, then finding a way to solve it. An example: a computer does not give a report that is needed, someone then finds out how to publish the report manually.
As Managers, it is important to assess areas that can become a concern continuously. This is a proactive approach, and have committees and teams of individuals ready to respond to unknown or unforeseen problems (reactive).
Today is the computer age. As Managers and Leaders, it is important that we have information, weekly reports, letters, etc. The Internet and the computer are outstanding ways to keep information, but it is also important to keep a “Hard Copy” of important and vital documents.
We hear of computer databases failing, our lives do not have to depend on that.
REMEMBER: KEEP A HARD COPY OF IMPORTANT AND VITAL DOCUMENTS
All materials, information, text, writings on this site and under the name Tres Mali Scott, Tres Mali Christian, or Tres Mali Scott-Christian have Copyright© 2007-2012 TMSC Consulting Services, LLC All Rights Reserved
Writer Tres Mali Scott on TMSC Consulting SVCS, LLC Management & Leadership Division
The contents on this site are protected by United States of America and International Copyright Laws.