Cybersecurity & Microsoft Business Information To Help Secure Your Company: TMSC International® Management & Leadership

Cybersecurity & Microsoft Business Information To Help Secure Your Company: TMSC International® Management & Leadership



A recent Microsoft email states:  

Cybersecurity covers the security of information, operations and computer systems. However, while the breadth of the definition varies, it is clear that cybersecurity issues have developed into significant national-level problems that now require government consideration, including the protection of assets, systems and networks vital to the operation and stability of a nation and the livelihood of its people.


Microsoft has produced a series of whitepapers deep diving into cybersecurity; each focusing on key information designed to help you navigate this ever changing topic. 


TMSC International® Management & Leadership: Extrinsic and Intrinsic Motivations: How Do Managers and Leaders Balance Them?


Extrinsic Motivations

Extrinsic motivations come from the outside world. Some call it peer pressure, social pressure, social norms, social values, etc. Many of these terms are looked at as negative. But many of them are necessary for social, moral, and economic stability. The term “pressure” implies that the person wants you to conform to something negative. But in reality, most of the “pressure” is to conform to the “norm” or to become the most “functional”. The highest level of functioning is “success”.

We measure extrinsic motivational success against the outside world, “achievement”, “recognition”, “status”, “promotions”, and “financial rewards”. 

Intrinsic Motivations

Intrinsic motivations come from our inner world. Some call it personal purpose, personal growth, life goals, charity, and social interests. These motivations are not measured against the outside world.

The key is to balance the need for external validation (Extrinsic) with self fulfillment (Intrinsic).


Tres Mali Scott, M.Ed., M.S., Ph.D., (ABD)

TMSC International® Management & Leadership: Management, Leadership, & Surveillance

Security Camera on TMSC International® Management & Leadership

Security Camera on TMSC International® Management & Leadership

Outside Red Light Camera: TMSC International® Management & Leadership

Management and Leadership are positions of authority that require conflict resolution, critiquing, conferencing and other communication. Cameras are now as small as a cell phone. Company surveillance is a part of the security systems that secure expensive equipment, as well as monitor employee behavior.

Washington Monthly’s November 2009 issue has an article about how London has about a million surveillance cameras.

‘Two years ago I warned that we were in danger of sleepwalking into a surveillance society,’ said the British information commissioner. ‘Today I fear that we are in fact waking up to a surveillance society that is already all around us’ (Malanowski, 2009).

And employees in large and small companies are waking up to surveillance employment that is already all around us. Data bases that check the computer systems we use, some employment is terminated as a result of improper computer use.

Movies have been made that reflect the use of surveillance equipment to monitor crime, many years ago it did not seem as possible as it is. The police are not the only thing clocking your driving speed, so is a camera on the traffic light. Malls have cameras systems, some security TVs the customers can see. This new use of technology and advances in technology make the profession of surveillance available to individuals, an example is home security systems. Some homes have outside cameras that monitor the door and garage areas.

Other countries are more honest about the use of surveillance equipment. As Managers and Leaders we must stay up-to-date on surveillance abilities and protect individual’s rights. Management and Leadership also requires in some cases, becoming an advocate. Some surveillance use may be questionable.

TMSC International® Management & Leadership: Marketing: In Business is a Process

According to Armstrong & Kotler (2009), marketing is:

  • Creating and Capturing Customer Value

Armstrong & Kotler (2009) also identify the key elements of  a customer-driven marketing strategy. The marketplace includes:

  • Needs which create “market offering”,
  • Wants which create “market offering”, and
  • Demands.

A simple marketing process includes:

  1. Understand!
  2. Design!
  3. Construct!
  4. Build!
  5. Capture value!

If you are designing a customer-driven marketing strategy “marketing management” is important. “Marketing Management” is:

  • “The art and science of choosing target markets and building profitable relationships with them” (Armstrong & Kotler, 2009).

Remember the potential profitability of a product and its production and the projected  loyalty.


Armstrong, Gary & Kotler, Philip (2009). Marketing An Introduction, 9e. upper Saddle River, New Jersey: Pearson Prentice Hall.

TMSC International® Management & Leadership: Personifcations of Self

We use names to decribe behaviors. For example:

  1. Formal Names for Work: Mr., Mrs., Ms.
  2. Informal Name for social: First name, nick names.

We use titles to describe behaviors. For example:

  1. At work: Boss, Supervisor, line staff
  2. Family and Friends: Peer, Aunt-uncle…, organization members.

The names and titles trigger individuals to behave in a manner that is defined by a role we have.

Each of these names and titles have sets/sects of behaviors that we place with them.

Confucius the philosopher talks about roles and how they impact life, behaviors, and relationship.


TMSC International® Management & Leadership: College Intern Student Company Recruitment

A survey was taken at a Greater Los Angeles Area Community College Intern Student Recruitment Fair in 2007. A Summary of the Results showed that:

  1. 44% of the students were 19 years old.
  2. 44% of the students income falls between $10,000-$40,000 annual Family income.
  3. 66% of the students come from the Greater Los Angeles Area
  4. 22% Psychology and Computer Science Majors
  5. 33% want to get experience in major area of study

A Question that comes from this research is:

Are community college students required to have internships?


  • Students are placed in Intern Work experience that is Major related.
  • Students are placed in Intern Work experience location close to educational institution.
  • Students are placed in Training Programs that are work experience appropriate and age appropriate.